Mary Nelly Russe—known affectionately in the creative world as Marita—is a multi-talented leader, strategist, and creative professional whose expertise bridges the gap between meticulous operations and the artistic pulse of the music industry. With over two decades of experience spanning executive support, music publishing, live event production, rights management, and high-volume operations, her career reflects not only adaptability and vision but a deep-rooted passion for service and impact.

Lunasaurus Entertainment: Managing Director

Mary Nelly is the founder and Managing Director of Lunasaurus Entertainment, a boutique firm specializing in artist support, rights administration, metadata management, and live music logistics. Lunasaurus is where her operational mastery and creative roots converge. From curating showcase logistics to managing rights and catalog accuracy for labels, publishers, and songwriters, she ensures artists and companies are empowered to focus on their craft.

She acts as the liaison between clients and every facet of the industry—PROs, distributors, publishers, labels, and neighboring rights companies—facilitating streamlined rights management and accurate metadata registration. Her hands-on approach is felt in artist tours, conferences like SXSW and APAP NYC, and concerts for icons like Maldita Vecindad. Most recently, her work has touched high-profile festival stages such as Bésame Mucho and Ruido Fest, bringing strategic excellence to the spotlight.

Through Lunasaurus, Mary Nelly is reshaping how artists and professionals experience administrative support—less red tape, more creative flow.

Broadcast Music, Inc. (BMI): Associate Director, Creative Latin | Coordinator

At BMI, one of the foremost performing rights organizations in the world, Mary Nelly quickly advanced from Coordinator to Associate Director of Creative for Latin music. She led from the front, curating BMI showcases, song camps, and conferences across SXSW, Latin Grammys, Billboard Latin Week, LAMC, and more. Her work connected emerging songwriters with industry powerhouses, nurturing relationships that strengthened the cultural fabric of Latin music in the U.S., South America and Caribbean markets.

Mary Nelly’s reach extended far beyond event coordination. She was instrumental in identifying and cultivating relationships with artists such as El Alfa, Chimbala, Silvana Estrada, Pao Pao, MariahAngeliq, Rawayana, Anuel AA, and Danny Lux, among dozens more. She also collaborated on major programming and content production for BMI’s stages at Lollapalooza, ACL, and Ruido Fest.

Simultaneously, she excelled at operational leadership—managing executive scheduling, overseeing travel logistics, generating partnership proposals, and helping shape brand positioning in a rapidly evolving industry.

BMI Foundation: Director, Latin Music Peer-Music Award

In parallel with her BMI duties, Mary Nelly served as the Director for the Latin Music Peer-Music Award under the BMI Foundation. She managed the full lifecycle of this prestigious competition—from reviewing submissions to jury selection, awards planning, and winner announcements. Her strategic input led to increased visibility for the award and deeper engagement across the Latin music community.

Her efforts championed emerging talent, elevated BMI’s cultural programming, and introduced fresh ideas that helped shape future ceremonies.

AutoExpreso: Operations Administrator | Office Manager | Metrics Supervisor | Violation Processing Center Manager

Before her rise in the creative and music industries, Mary Nelly built her foundation in organizational infrastructure and high-volume operations at AutoExpreso, Puerto Rico’s electronic toll system. Over 12 years, she held multiple roles—including Office Manager, Operations Administrator, Executive Assistant to the VP, and Violations Center & Metrics Manager.

She oversaw a department that processed over 100,000 documents monthly, created SOPs and coaching programs, and transformed inefficient departments into models of performance. Her process innovations, budget oversight, and strategic reporting tools earned her recognition as a forward-thinking administrator.

Mary Nelly led the hiring and training of dozens of employees across scanning, appeals, mailing, payment processing and customer service departments. She juggled executive communications, productivity analysis, compliance, and budget management—all while serving as the glue between cross-departmental initiatives and leadership goals.

AutoExpreso sharpened her business acumen and set the foundation for her later excellence in executive and creative support roles.

Creative & Academic Roots

Mary Nelly studied Graphic Design & Marketing at Atlantic University College in San Juan, Puerto Rico, and Photography & Development at the Instituto Fotográfico de Puerto Rico. These artistic roots shaped her storytelling, branding, and marketing instincts, which now infuse everything from her artist relations work to her event aesthetic planning.

Her ability to think visually and strategically has made her an asset not only in administrative and operational roles but also in creative direction, brand positioning, and audience engagement.

Multilingual & Multidimensional

• Languages: Fluent in Spanish and English | Novice in Portuguese

• Technical Tools: PARIS, AMP, IBM Cognos Analytics, Oracle EB Suite, Adobe Suite, MS Office, Luminate, Statement Command Center, Google Workspace, Microsoft & Mac OS